Would you like to get started with an online marketing agency, but don't yet have an overview of the subject? Then here's a brief digression: search engine marketing consists of SEA (Search Engine Advertising) and SEO (Search Engine Optimization). As an experienced agency in Munich, we offer both services.
While SEO focuses on organic search results, SEA concentrates on paid ads on Google, Bing & Co. These ads appear prominently above or next to the organic search ads and are marked as “sponsored”.
SEA thus offers companies the opportunity to achieve visible results quickly, as ads appear on the search results pages immediately after being placed. This makes it possible to generate immediate attention and address potential customers directly.
In addition, SEA plays a decisive role in the user's purchasing and decision-making process. While many marketing strategies are designed for the long term, SEA not only enables short-term success, but also accompanies customers throughout their decision-making process. Through targeted ads, companies can present their products and services at relevant moments, which significantly increases the likelihood of a purchase.
In an ever-changing competitive environment, visibility is of the utmost importance. SEA ensures that brands remain competitive even in times of market changes and competitive pressure. By continuously adapting and optimizing ad strategies, companies can increase their reach and strengthen their market position. SEA is a strategic measure that sustainably strengthens both the visibility and competitiveness of a company.