With a wide range of powerful ad formats, you can advertise specifically on Amazon and effectively engage your target audiences. From eye-catching search result ads to engaging video content, there are numerous ways to successfully present products and messages and increase sales. Here's a brief overview of the different forms of advertising on Amazon:
Sponsored Products: appear in search results and on product pages. They are triggered by relevant keywords and show a product image, the product title and the price. You pay per click (Cost-Per-Click, CPC).
Sponsored Brands: are usually displayed above the search results and consist of a large image or logo, a product selection and a tagline. They can lead to your own storefront or to a dedicated landing page.
Sponsored Display: are placed on product pages and can also appear on other websites and apps outside of Amazon. They are used to target customers and can be based on specific products, interests, or behaviors.
Stores: are individual, multimedia storefronts for brands. Here you can showcase a wide range of products and communicate your brand message. Stores are accessible via a unique URL and offer extensive design options.
Video Ads: can be placed on Amazon product pages. They allow your brand to convey your message through engaging visual content and build customer loyalty.
Display Ads: appear in various places on Amazon and can be both text and image-based. They offer a wide reach - even beyond the platform.
These diverse ad formats allow you to showcase your products in different ways and target different audiences. A successful Amazon marketing strategy requires the right combination of these advertising formats - our Amazon Marketing Agency is happy to support you in this!