Amazon is the Google for products. Therefore, search engine marketing is not only relevant for Google but increasingly also for websites like Amazon. So if you sell products on Amazon and want to market them well, you can't get around an SEO and SEA strategy. Similar to Google, Amazon also uses an algorithm that decides which results are displayed first for a search query. According to that, if you want your products to appear at the top of the ranking you need a clear marketing strategy.


Amazon SEO

The goal of an SEO strategy on Amazon is to get your product listed as high as possible - i.e. in the first positions - in the ranking. Whoever leads the ranking gets the most clicks and thus the most sales. The algorithm developed by Amazon decides on the basis of various factors which product will ultimately be displayed to the user based on his search query.

Amazon ranking factors

With our know-how we help you to optimize on and off page factors such as title, bullet points, product description & Co. with the right keywords and unique content to increase your sales sustainably.


With Amazon advertising you have the opportunity to significantly increase your visibility and therefore also your sales. Amazon SEA is based in the same principle as Google Ads, where bids on click prices and the evaluation of ad relevance are the main factors. Whether sponsored brand, sponsored product or sponsored display - we are there to support you with our expertise in the selection as well as the construction and optimization of various advertising options.

Amazon strategy consulting

Benefit from our expertise and best practices. We are at your side to provide you with comprehensive advice regarding Amazon Marketing. Together with you, we analyze your starting position and set your goals, on the basis of which we then develop an individualized strategy.

Amazon Strategy and Rollout


We should get to know each other!
Co-Founder & CEO
Projx GmbH needs the contact information you provide to contact you about our products and services. You may opt out of these notifications at any time. For information about unsubscribing, as well as our privacy practices and commitment to protecting your privacy, please see our Privacy Policy.

Boost your performance with projx - the Amazon marketing agency in Munich

We are your reliable partner when it comes to presenting and successfully marketing your brand on the world's largest e-commerce platform. With our in-depth expertise and passion for online marketing, we offer customized solutions to increase your visibility, maximize conversions and fully leverage your sales potential on Amazon.
Whether you are an established business or just entering the world of e-commerce, we at projx are here to help you achieve your goals and successfully position your brand on Amazon.

Definition: What is Amazon Marketing?

Amazon Marketing is also known as Amazon Advertising. It encompasses a range of strategies and actions aimed at promoting and selling products and brands on the e-commerce platform. Marketing involves various actions, including optimizing product pages (Amazon SEO), using paid advertising (Amazon SEA), collecting and leveraging customer ratings and reviews, and implementing targeted Amazon Marketing Campaigns.

What role does Amazon Advertising play?

Amazon Advertising is critical as the platform attracts millions of customers searching for products with an intent to purchase. Amazon Marketing makes it possible to target advertising on Amazon and optimize product pages in terms of SEO. As a result, products achieve a better ranking, which increases visibility. An effective Amazon marketing strategy can therefore help to improve conversion rates, increase sales and build long-term customer relationships.

The Amazon advertising formats at a glance

With a wide range of powerful ad formats, you can advertise specifically on Amazon and effectively engage your target audiences. From eye-catching search result ads to engaging video content, there are numerous ways to successfully present products and messages and increase sales. Here's a brief overview of the different forms of advertising on Amazon:
Sponsored Products: appear in search results and on product pages. They are triggered by relevant keywords and show a product image, the product title and the price. You pay per click (Cost-Per-Click, CPC).

Sponsored Brands: are usually displayed above the search results and consist of a large image or logo, a product selection and a tagline. They can lead to your own storefront or to a dedicated landing page.

Sponsored Display: are placed on product pages and can also appear on other websites and apps outside of Amazon. They are used to target customers and can be based on specific products, interests, or behaviors.

Stores: are individual, multimedia storefronts for brands. Here you can showcase a wide range of products and communicate your brand message. Stores are accessible via a unique URL and offer extensive design options.

Video Ads: can be placed on Amazon product pages. They allow your brand to convey your message through engaging visual content and build customer loyalty.

Display Ads: appear in various places on Amazon and can be both text and image-based. They offer a wide reach - even beyond the platform.

These diverse ad formats allow you to showcase your products in different ways and target different audiences. A successful Amazon marketing strategy requires the right combination of these advertising formats - our Amazon Marketing Agency is happy to support you in this!

What are the costs for Amazon Marketing?

The cost of Amazon Marketing can vary greatly depending on a number of factors, such as the type of ad formats, the competition in your industry, the keywords you choose, the advertising budget, and the goals of your campaign. Prices can be based on Cost-Per-Click (CPC) or Cost-Per-Impression (CPM), depending on which ad format you choose.
It is advisable to work with our Amazon advertising agency to develop a custom strategy tailored to your specific needs and budget.

Why should you hire an Amazon Advertising Agency?

Our Amazon Advertising Agency offers your company numerous advantages. On the one hand, you benefit from our many years of experience in the Amazon cosmos. We develop individual marketing strategies for you that are tailored to your company and your products. When you outsource your Amazon marketing, you save a lot of time and resources. You can focus on your core business while we take care of your marketing on Amazon.
Our Amazon Ads agency continuously monitors the performance of the campaigns, adjusts strategies and provides transparent performance measurement. As an Amazon agency, we are always up to date when it comes to new features, guidelines or algorithmic adjustments.

Amazon Consulting, SEO & SEA: Discover the services of our Amazon Ads agency in Munich

With in-depth expertise and creative strategies, we are at your side to help you exploit the full potential of Amazon Advertising. In doing so, our Amazon agency offers you the following services:

- Amazon SEO (optimization of keywords & product descriptions)
- Amazon SEA (placement & optimization of ads)
- individual Amazon strategy consulting
- Performance monitoring and analysis
- regular reporting

projx - Your Amazon Performance Marketing Agency

Our Amazon Advertising Agency is a valuable partner if you want to get started on the world's largest e-commerce platform. The expertise of our Amazon agency ranges from targeted advertising strategies to product page optimization and continuous data analysis. Together with projx, you can leverage the platform's potential and better compete against the competition. Slide up in the Amazon search results and maximize your sales with a suitable strategy!
Would you like to learn more about the services of our Amazon Marketing Agency? Then get in touch with us - we look forward to hearing from you!


What is an Amazon Marketing Agency?

An Amazon Marketing Agency helps companies market their brands and products on Amazon - the largest e-commerce platform in the world.

What are the benefits of Amazon Advertising?

Amazon Advertising offers the following advantages:- Large user base
- Users with targeted purchase intent
- Better ranking
- Increased visibility
- Higher conversions
- Greater sales
- Visible results

How do you measure the success of Amazon Marketing?

The success of Amazon marketing is measured by various key performance indicators (KPIs), including clicks, conversion rates, impressions, and return on investment (ROI). Analyzing these metrics makes it possible to evaluate the performance of advertising campaigns and assess their effectiveness.
Arrow Up