Paid Social - More reach through exact targeting

Social media channels such as Instagram, Facebook & Co. have become an essential part of our everyday lives and are therefore also becoming an increasingly important part of online marketing. You find every target group on every platform. The great advantage of paid social campaigns is that they not only expand your visibility but also strengthen the relationship with potential customers and thus significantly influence their purchase decisions.

Paid Social

Paid Social strategy

Whether it's increasing brand awareness or hard conversions - the goals of paid social media marketing are many and varied. Together, we develop a strategy suitable for your brand, identify your target group and select the platforms with the most potential.

Target group-specific addressing

Ads are perfectly embedded in the social media feed in the environment of the target group and thus often achieve a very good response. In addition to the high reach, the efficient targeting can also influence users' buying decisions and increase your sales.

Campaign setup

The basis of successful paid social campaigns is a well-structured setup. With our know-how and best practices, we help you set up and optimize your campaigns. The dynamics of the channels always enable new possibilities and advertising formats, which we constantly test to create competitive advantages for our customers.

Performance control & Reporting

We continuously monitor the performance and budget of paid social campaigns so that we can react to changes at short notice. Transparency is very important to us, which is why you regularly get an insight into your campaigns and their performance through reporting and evaluations.


We should get to know each other!
Head of MarTech / Paid Social Manager

Paid social strategy & implementation + rollout

Targeted & efficient: Paid Social Media

The various social networks such as Facebook, LinkedIn, Instagram and Co. have become an integral part of many people's everyday lives. Social media offer companies extensive opportunities to communicate with their respective target groups, share content and build connections.

Especially in the area of marketing, there is great potential here. The targeted placement of ads also allows your company to send tailored messages to your target audience, increase reach and visibility, and ultimately skyrocket sales.

Run paid advertising on social media and increase brand awareness

Placing ads on social media is an essential part of digital marketing and is commonly referred to as "paid social." Here, companies specifically use the reach and interaction opportunities of platforms such as Facebook, Instagram, Twitter and LinkedIn to get their messages to the right target groups. Through targeted ads and sponsored content, they can effectively generate interest, increase brand awareness and drive conversions. In a digitally connected world, paid social thus offers a powerful way to expand brand reach and build long-term customer relationships.

Experienced Paid Social Managers for your campaign

Our experienced Paid Social Managers are the specialists for the perfect placement of your advertising campaigns in social media. With their expertise in paid advertising, they ensure that your messages land specifically with your target group. From selecting the best platforms to creating appealing ads and constantly optimizing campaigns - our Paid Social Managers maximize your advertising success on social networks.

Individual and expressive Ads

The creative design experts at projx specialize in creating individual and appealing advertising materials, also known as ads, for a successful paid social campaign. The experienced content creators take into account not only the visual design, but also the brand message and target audience preferences.

By combining engaging graphics, compelling copy, and precisely targeted call-to-action elements, they maximize the effectiveness of the ads and increase the chances of more conversions and interactions. Of course, we always keep an eye on ensuring that the ads harmonize perfectly with your brand's corporate design - or create entirely new campaigns for your target audience if you wish.

projx - the competent paid social agency from munich

The projx agency from Munich is your competent contact for all questions concerning digital marketing - not only for your next campaign in the field of paid social. Whether SEA, affiliate marketing, content creation or many other topics: We stand by your side and support you in increasing reach and visibility so that your company can skyrocket sales. For the best possible success, we recommend a multichannel strategy - we'll be happy to advise you on this and help you find the right marketing mix.

From our headquarters in the Bavarian capital Munich and several locations from Schleswig-Holstein in the north to Bavaria in the south, we support companies from all over Germany and Europe with successful and individual solutions for online marketing. It's best to secure your personal consultation appointment right away so that we can also help your company and develop a customized strategy for your goals.

By the way: Do you already know our Academy offer? Our specialists will be happy to impart their expertise to your team in digital marketing training courses and seminars. Find out more about our training courses and workshops and take your team to the next level!

FAQs - Frequently asked questions about training in online marketing

What is Paid Social?

The term paid social refers to the placement of paid advertising on social networks such as Facebook, Instagram or LinkedIn. Companies use this strategy to target their audiences, increase reach and drive conversions.

How can paid social media advertising help my business?

Paid social media advertising enables businesses to precisely target audiences, increase visibility, and improve conversions. By targeting ads on platforms used by their target audience, businesses can increase brand awareness and drive high-quality traffic to their websites.

How can targeted targeting in paid social campaigns improve conversion rates?

Targeted targeting allows companies to specifically target ads to the interests, demographics, and behaviors of their target audiences. This can improve conversion rates because the ads are more relevant and more likely to drive potential customers to action.
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