HNOmedic commissioned projx to increase the local visibility of its practices and generate more online appointments. We aligned the ad delivery with the individual locations so that patients in the respective urban areas were specifically targeted. In Munich, Starnberg, Frankfurt am Main, and Stuttgart, impressions, clicks, and booked appointments increased over the course of the project.
The Challenge
To deliver ads with pinpoint accuracy in defined urban areas to avoid wastage.
Our Solution
- Segmentation of search and display campaigns by location. The target areas were broken down to central city districts to ensure the messages reached the local audience.
- Creation of a campaign structure that flexibly directs budgets to where demand for appointments is evident, instead of being distributed uniformly.
- Use of automatic bidding mechanisms with continuous adjustment to the relevant performance indicators.
The Results
- Over the course of the project, the number of online booked appointments increased at the Munich/Starnberg, Frankfurt am Main, and Stuttgart locations.
