Market conquest in the luxury watch segment

From newbie to top dog
Chronext approached us as a start-up without its own marketing team, but with high ambitions. Our mission: not just to enter the online market for luxury watches, but to conquer it.
Our approach: reshuffle the cards and change the market in favor of Chronext.
With our SEO content strategy, we were able to completely change the market around the luxury watch segment within three years and turn it in favor of Chronext.
The numbers speak for themselves.

+1.400 %

Growth in organic traffic

+800 %

Visibility increase in
5 countries

Top 3

Position in organic
Google search for "almost" all luxury brands


Freshly entered the market, still without own marketing team and additionally exposed to strong competition from Chrono24 - nevertheless set high goals for visibility and traffic.


Strategy for organic ranking 

Conception of content areas 

Over 200 content pages 

External link strategy & implementation

Launch in 4 additional European markets


Within 3 years we were able to establish and maintain rankings in the top 3 for the most famous luxury brands: Rolex, Breitling, Omega, Hublot, as well as 50 others.

Rocket Lounch
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