we were able to increase leads (freelancer registration) by 29% with the same budget.
Paid search with performance target leads
Problem
Control of campaigns in Google Ads and Microsoft Advertising for the DACH region.
Strategy
Coverage of search queries via single keyword ad groups strategy
Continuous testing (landing pages, topics, ads, bidding strategies)
Monthly competitive analysis and derivation of recommendations for action
Remarketing campaigns in the Google Display Network
Result
Through many years of collaboration, we have developed a deep understanding of search behavior and the competitive situation in the freelancing sector. This knowledge enables an efficient use of budgets and Paid Search campaigns deliver 35 - 40% of registrations. The cost per lead (freelancer registration) has been reduced by 85%. Last year leads increased by 29% compared to the previous year with the same budget.
More Services
