Can you address both statutory and private health insurance patients?

Yes. We separate campaigns cleanly so you can manage capacity utilization and the proportion of self-pay patients independently.

How does digital referrer marketing work?

Through structured specialist newsletters, protected referrer areas, and personally addressed campaigns.

How do you measure surgery appointments, not just clicks?

We integrate appointment scheduling and PVS (practice management system) as far as possible and track down to booked surgery slots.

How quickly do the first campaigns go live?

2 to 4 weeks until the initial setup is live, with visible optimization waves every 2 weeks.

Appointments for Spine, Knee, and Sports. Predictable.

AI marketing for orthopedists, sports medicine specialists, and endoprosthetics. We plan surgical capacities and IGeL appointments via channel-specific campaigns, compliant with HWG.

Cost per Appointment Request

Campaigns per indication, not per location.

Referrer reach per month

Specialized content and newsletters for referring colleagues.

HWG and chamber compliant

Every ad checked against the professional code of conduct.

What really keeps your industry up at night

The problems that explain your numbers.

Patients search for conditions like back pain or meniscus, not for doctors.

Athletes and private patients make decisions in weeks, not in months.

Without systematic referrer marketing, surgical capacity utilization remains a matter of chance.

projx is the marketing expert team for orthopedic practices, endoprosthetics centers, and sports medicine. We bring your indication depth to the patients who need it.

So unterstützen wir Sie

Search Everywhere Optimization

Ranking for symptom searches like herniated disc, meniscus tear, or impingement. Without HWG gray areas.

SEA

Google Ads separated by indication, with landing pages focused on booking appointments.

Paid Social

Meta and TikTok for sports medicine, rehab, and IGeL (individual health services). Creative testing per target group.

Content

Referrer newsletters, specialist articles, and educational videos that solidify your position as a center.

Häufige Fragen

Unser Ansatz für Orthopedics & Sports Medicine

Wir kennen die Herausforderungen Ihrer Branche – und haben die passenden Lösungen.

Hoher Wettbewerbsdruck im digitalen Raum

→ Datengetriebene Zielgruppenanalyse mit KI

Schwierige Zielgruppenansprache

→ Multi-Channel-Marketing-Strategien

Mangelnde Sichtbarkeit in Suchmaschinen

→ Performance-optimierte Kampagnen

Ineffiziente Werbebudget-Nutzung

→ Kontinuierliche A/B-Tests und Optimierung

Fragen zum Thema Orthopedics & Sports Medicine?

Lassen Sie uns gemeinsam herausfinden, wie wir Ihr Orthopedics & Sports Medicine-Marketing auf das nächste Level bringen können.

Begrenzte Kapazität pro Quartal. Wir prüfen jede Anfrage persönlich.

Auf einen Blick

projx ist die AI-Marketing-Agentur für Orthopedics & Sports Medicine-Marken in DACH.

AI marketing for orthopedists, sports medicine specialists, and endoprosthetics. We plan surgical capacities and IGeL appointments via channel-specific campaigns, compliant with HWG.

Positioning

A clear stance that understands Orthopedics & Sports Medicine.

AI visibility

Present in ChatGPT, Perplexity, Google AI.

Growth

A measurable pipeline, not vanity metrics.

Zuletzt aktualisiert: 4. August 2026

Weitere Branchen

Appointments for Spine, Knee, and Sports. Predictable.

The problems that explain your numbers.

So unterstützen wir Sie

Search Everywhere Optimization

SEA

Paid Social

Content

Häufige Fragen

Unser Ansatz für Orthopedics & Sports Medicine

Fragen zum Thema Orthopedics & Sports Medicine?

projx ist die AI-Marketing-Agentur für Orthopedics & Sports Medicine-Marken in DACH.

Weitere Branchen

E-Commerce & D2C Marketing

Healthcare, Practice & Clinic Marketing

Automotive & Mobility

Passende Leistungen

Marketing Strategy

Programmatic Display Marketing

Data & Analytics

Affiliate Marketing - Increased Visibility Through Networking

Referenzen.

HNOmedic

Data4Life

Lora