Marketing Strategy
A compact workshop. We identify weaknesses, set priorities, and agree on initial measures. First results: in just a few weeks.
How we proceed
Analysis
In the audit, we look where users drop off: at touchpoints, in forms, with unclear product information. We combine behavioral data with technical checks to substantiate hypotheses and translate the results into prioritized measures with quickly visible effects.
Implementation
Clear work packages, short iterations. Each task has measurable key figures and a designated person in charge. We coordinate via a shared backlog and deliver assets and test variants without slowing down your internal processes.
Tracking & Reporting
Reporting is a management tool, not an archive. Dashboards show deviations and trends, and alarms indicate critical changes. Each entry contains the cause, urgency, and a concrete suggestion for action.
Why does your company need strategic marketing consulting?
Without clear guidance, budgets are wasted on activities whose impact no one tracks. An external analysis reveals where money is being drained, stops uneconomical measures, and directs funds to where they provably deliver better results.
We focus on levers with a decisive impact: action-oriented landing pages, precise keyword management including negative lists, and automated reactivation flows via email. This makes budget decisions transparent and generates measurable performance instead of vague promises.
When defining goals, we value clarity: Each goal describes the metric, desired level, person responsible, feasibility, and a binding date. Whether it's brand awareness, new customer acquisition, or revenue growth, we separate immediately effective measures from medium-term levers.
Developing a marketing strategy: These are your advantages with projx
Operational teams that deliver in short sprints and are measured against clear KPIs
Strategy and implementation from a single source, meaning less coordination and more speed
A dedicated project manager who coordinates decisions and takes responsibility
Hands-on specialists for Search Everywhere Optimization, SEA, Paid Social, Display, and Affiliate
KPIs with target values, benchmarks, and clear action plans for deviations
Regular reports with prioritized recommendations for action and immediately implementable to-dos
Brand-building strategies
Recurring content formats and a visible presence in relevant environments so that your brand gains a clear profile.
Performance strategies
Search engine optimized content, landing pages with a clear call to action, and remarketing that brings users back.
Customer loyalty strategies
Segmented email workflows, targeted offer sequences for repeat buyers, and loyalty measures for existing customers.
projx: Your agency for individual marketing strategy consulting
We accompany you step by step: audit, goal definition, action planning, implementation, and continuous optimization, with clear milestones and transparent budget overviews. In the initial consultation, we will show you three immediately actionable areas.
FAQs
Why is a marketing strategy important?
Because it determines what the budget is used for and what it is not. Without prioritization, you pay for contacts that do not convert. With a strategy, you prevent wasted resources and create clear criteria for success.
How do you develop a marketing strategy?
Audit of the current state, measurable goals with responsible parties and deadlines, prioritization, short test runs, and scaling of successful approaches.
What are the advantages of marketing consulting?
External consulting provides an unbiased perspective, experience from many projects, and accelerates decisions, with structured tests and reliable findings as a basis.
AI Automation ×
Human Strategy.
Automatisiert
- Markt- & Wettbewerbsanalyse via AI
- Predictive Budget-Modelle
- Automatisierte Potenzialanalysen
- KI-gestützte Trend-Forecasts
- Performance-Simulationen
Experten-Fokus
- Digitale Gesamtstrategie
- Channel-Mix-Planung
- Wachstums-Roadmaps
- Stakeholder-Alignment
- KPI-Framework-Design
Competitive Edge
Gesteuert von Menschen mit richtig viel Expertise.
Während andere blind ausführen, was die KI vorschlägt, hinterfragen unsere Experten jede Entscheidung. Das ist der Unterschied zwischen Output und Ergebnis, zwischen Automatisierung und Wettbewerbsvorteil.
What strategy achieves with us
Clarity on which channels are truly effective in your market and which ones are just expensive.
An investment logic per channel that is not based on benchmarks, but on your margin.
Scenarios instead of forecasts, supported by AI models, verifiable with real data.
Prioritization that you can defend before the executive board, not just within the marketing team.
A roadmap that is adjusted monthly instead of once a year at an off-site.
Strategy is not what you do. It's what you don't do.
We don't come with a standard slide deck. We come with your numbers, our channel experience, and the willingness to tell you where you are currently wasting money. Everything that happens after that is simpler.
Fragen zum Thema Marketing Strategy?
Lassen Sie uns gemeinsam herausfinden, wie wir Ihre Marketing Strategy-Ergebnisse optimieren können.
Begrenzte Kapazität pro Quartal. Wir prüfen jede Anfrage persönlich.
Häufige Fragen
Ein AI-Werkzeugkasten hinter jedem Service.
Von Entity- und Prompt-Research bis GEO-Monitoring und Content-Ops. Unsere internen Tools laufen bei jedem Kundenprojekt mit, damit Entscheidungen auf Daten basieren, nicht auf Bauchgefühl.
Bereits für ausgewählte Kunden verfügbar unter beta.projx.de.
