Can we use before-and-after pictures?

Only under strict conditions. We check every image series and suggest compliant alternatives that still convert.

How do we cleanly separate statutory insurance and aesthetics in marketing?

Through separate landing pages, dedicated tracking layers, and a clear brand architecture that does not mix the two worlds.

Which channels work best for aesthetics?

A combination of Meta, TikTok, and Google Search. The mix depends on the region and target group.

How quickly will we see inquiries?

Aesthetic campaigns usually deliver the first qualified consultation requests within 2 weeks.

Aesthetics and dermatology, marketed with a clean separation.

AI marketing for dermatologists and aesthetic practices. We separate statutory and self-pay patients, drive aesthetic revenue, and remain HWG-compliant.

Cost per Aesthetic Inquiry

Aesthetic campaigns managed separately from standard insurance.

Share of self-payer inquiries

Directing demand, not just generating it.

HWG and chamber-compliant

Every aesthetic ad legally reviewed.

What really keeps your industry up at night

The problems that explain your numbers.

Aesthetic patients make their decisions on Instagram and TikTok, not on search engines.

Publicly insured patients with suspected diagnoses need different signals than self-payers.

The German Advertising in the Health Care System Act (HWG) is particularly strict when it comes to aesthetics, and any before-and-after communication is risky.

projx is the expert marketing team for dermatology practices and aesthetic clinics. We manage statutory health insurance and aesthetics as two separate channels with a shared brand.

So unterstützen wir Sie

Paid Social

Meta and TikTok campaigns for aesthetics, weekly creative testing, HWG reviewers in the process.

Search Everywhere Optimization

Ranking for diagnostic and treatment searches, cleanly separated from aesthetic content.

SEA

Google Ads per treatment and target group. No scattering, clear attribution.

Content

Reels, educational videos, and guides that build trust without making promises of a cure.

Häufige Fragen

Unser Ansatz für Dermatologists & Dermatology

Wir kennen die Herausforderungen Ihrer Branche – und haben die passenden Lösungen.

Hoher Wettbewerbsdruck im digitalen Raum

→ Datengetriebene Zielgruppenanalyse mit KI

Schwierige Zielgruppenansprache

→ Multi-Channel-Marketing-Strategien

Mangelnde Sichtbarkeit in Suchmaschinen

→ Performance-optimierte Kampagnen

Ineffiziente Werbebudget-Nutzung

→ Kontinuierliche A/B-Tests und Optimierung

Fragen zum Thema Dermatologists & Dermatology?

Lassen Sie uns gemeinsam herausfinden, wie wir Ihr Dermatologists & Dermatology-Marketing auf das nächste Level bringen können.

Begrenzte Kapazität pro Quartal. Wir prüfen jede Anfrage persönlich.

Auf einen Blick

projx ist die AI-Marketing-Agentur für Dermatologists & Dermatology-Marken in DACH.

AI marketing for dermatologists and aesthetic practices. We separate statutory and self-pay patients, drive aesthetic revenue, and remain HWG-compliant.

Positioning

A clear stance that understands Dermatologists & Dermatology.

AI visibility

Present in ChatGPT, Perplexity, Google AI.

Growth

A measurable pipeline, not vanity metrics.

Zuletzt aktualisiert: 4. August 2026

Weitere Branchen

Aesthetics and dermatology, marketed with a clean separation.

The problems that explain your numbers.

So unterstützen wir Sie

Paid Social

Search Everywhere Optimization

SEA

Content

Häufige Fragen

Unser Ansatz für Dermatologists & Dermatology

Fragen zum Thema Dermatologists & Dermatology?

projx ist die AI-Marketing-Agentur für Dermatologists & Dermatology-Marken in DACH.

Weitere Branchen

E-Commerce & D2C Marketing

Healthcare, Practice & Clinic Marketing

Automotive & Mobility

Passende Leistungen

Marketing Strategy

AI SEO & AIO

Programmatic Display Marketing

Data & Analytics

Referenzen.

Lavera

Data4Life

Lora

Ergo

Market Conquest in the Luxury Watch Segment

Parkster