# projx: Your Path to an Accessible Website - Legally Compliant, User-Friendly, and Future-Proof The digital world is evolving rapidly, but not everyone can participate. Millions of people in Germany encounter digital barriers every day that deny them access to information, services, and products. At the same time, a legal deadline is fast approaching: From June 28, 2025, most companies must make their websites and mobile applications accessible. This is not a distant dream, but an immediate business necessity. Do not see this change as a burden, but as a unique opportunity: the chance to maximize your reach, strengthen your brand, and position your company to be legally secure and future-oriented. projx is your leading agency for accessible web design. We translate complex legal requirements into clear, actionable strategies and create digital experiences that are accessible to absolutely everyone. Are you ready to open your website to everyone and simultaneously unlock your full business potential?
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Why Accessibility is Crucial Now: The Accessibility Strengthening Act (BFSG)
For a long time, internet accessibility was a topic that primarily concerned public bodies. However, this is changing fundamentally with the Accessibility Strengthening Act (BFSG). This act transposes the EU Directive 2019/882 (European Accessibility Act) into German law and creates a new reality for the private sector. What does the mandatory website accessibility requirement mean for you in concrete terms? From June 28, 2025, most online retailers, service providers, and companies offering products or services to consumers must make their websites and apps accessible. This affects, among others:
- E-commerce shops
- Websites of service companies (e.g., banks, transport, telecommunications)
- Booking portals
- Information platforms and media websites
The obligation to have an accessible website is therefore no longer an option, but a legal requirement. Those who ignore the requirements risk not only significant fines and warnings, but also considerable damage to their reputation. As a specialized provider of accessible web design, projx helps you to confidently overcome these legal hurdles and design your digital offerings in a legally compliant manner.
What Exactly is an Accessible Website?
An accessible website is designed and programmed so that it can be used without restriction by all people, regardless of their physical or technical limitations. This includes:
- People with visual impairments: They use screen readers that read the text aloud, or require high contrasts and scalable font sizes.
- People with motor impairments: They often cannot use a mouse and rely on keyboard navigation.
- People with hearing impairments: They need subtitles for videos or transcriptions for audio content.
- People with cognitive impairments: They benefit from clear, simple language and logical, predictable navigation.
The technical foundation for accessibility is the Web Content Accessibility Guidelines (WCAG). These international standards define clear success criteria. To check for WCAG conformance, one follows four fundamental principles:
- Perceivable: Content must be presented in a way that users can perceive it (e.g., through alternative texts for images).
- Operable: The user interface and navigation must be operable (e.g., full keyboard control).
- Understandable: Information and the operation of the user interface must be understandable (e.g., through clear instructions and error messages).
- Robust: Content must be robust enough to be interpreted reliably by a wide variety of user agents, including assistive technologies.
projx ensures that your website meets these principles, making it not only legally compliant but also as user-friendly as possible.
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Our Services: Your Customized Path to Digital Inclusion
Whether you are planning a new website or want to optimize an existing one, projx is your partner for all aspects of accessible web development.
1. Consultation & Audit: The First Step Towards Accessibility
The most important step is a well-founded analysis of the status quo. We offer comprehensive audits to assess the level of accessibility of your current website.
- Checking WCAG conformance: Our experts analyze your website manually and with specialized tools based on WCAG criteria.
- Detailed catalog of measures: You will receive an understandable report that highlights all weaknesses and contains concrete recommendations for action.
- Strategic consulting: We discuss the results with you and develop a realistic roadmap that takes your budget and priorities into account.
2. Making a Website Accessible: New Builds and Relaunches
For new projects, it is most efficient to consider accessibility from the very beginning ('Accessibility by Design'). As your agency for accessible web design, we handle the entire process:
- Concept & Design: We create designs that are aesthetically pleasing and accessible from the ground up (color contrasts, typography, layout).
- Accessible web development: Our developers implement the design with clean code, using semantically correct HTML, ARIA attributes, and a focus on keyboard operability.
- Content management systems: We have expertise in optimally implementing accessibility in WordPress, TYPO3, and other common systems.
3. Retrofitting for Accessibility: Optimizing Existing Websites
Do you already have a website and don't want to build a completely new one? No problem. In most cases, it is possible to retrofit a website for accessibility.
- Targeted optimization: Based on our audit, we fix the identified barriers directly in your existing system.
- Technical adjustments: We optimize the code, implement missing alternative texts, improve keyboard navigation, and adapt forms.
- Training your team: Upon request, we train your editors so that newly created content is also accessible.
4. Certification and Maintenance
After implementation comes maintenance. Accessibility is a continuous process.
- Preparation for certification: We help you meet the criteria for an official certification for accessible websites (e.g., BIK-Test).
- Monitoring & Maintenance: We ensure that your website remains accessible even after updates and with new content.
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The Advantages of Accessible Websites: More Than Just an Obligation
An investment in accessibility pays off in multiple ways and goes far beyond mere legal compliance.
1. Expanding your target audience: In Germany, over 10 million people live with a recognized disability. If you add older people and individuals with temporary impairments (e.g., a broken arm), we are talking about up to 20% of the population. An accessible website turns this target group with purchasing power into your potential customers.
2. Massive SEO advantages: Search engines like Google love accessible websites. Why? Because the criteria for accessibility largely overlap with the criteria for good search engine optimization.
- Better user experience (UX): Clear structures, fast loading times, and easy navigation lead to lower bounce rates, a strong ranking signal.
- Semantic code: Correctly marked-up headings, lists, and links help Google better understand your content.
- Alternative texts for images: These are essential not only for screen readers but also for Google Image Search. A good user experience is a central component of modern SEO.
3. Strengthening your brand image: Companies that focus on inclusion are perceived as modern, socially responsible, and customer-oriented. Accessibility is a strong statement that positively sets your brand apart from the competition.
4. Legal and future security: With a WCAG-compliant website, you not only meet the current requirements of the BFSG but are also well-prepared for future stricter legal regulations. You minimize the risk of lawsuits and fines.
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Costs of an Accessible Website: A Transparent Investment
The question of the cost of an accessible website is one of the most common. A flat-rate answer would be unprofessional, as the costs for digital accessibility depend on many factors:
- Project scope: Is it a new build or a retrofit?
- Size and complexity of the website: A small one-pager is less complex than a large online shop with thousands of products.
- Existing technical basis: How clean is the code of the current website?
- Desired conformance level: (A, AA, or AAA of WCAG).
projx stands for transparency. After an initial free consultation and an optional brief analysis, we will provide you with a detailed offer that clearly itemizes all costs. Do not view the costs as a mere expense, but as a strategic investment. The benefits of a wider reach, better SEO rankings, and stronger customer loyalty usually far exceed the initial costs of accessibility.
Frequently Asked Questions (FAQ)
1. What are the most important points on a checklist for an accessible website?
A complete checklist for an accessible website is extensive. The most important points are: alternative texts for all images, a logical heading structure (H1, H2, H3), high color contrasts, full operability via keyboard, subtitles for videos, and clearly labeled form fields.
2. Can my existing WordPress site be made accessible?
Yes, in most cases, implementing accessibility on a WordPress website is very feasible. The effort depends on the theme and plugins used. Often, significant improvements can be achieved through adjustments to the theme and proper configuration.
3. What specifically applies to the accessibility requirement for municipalities?
For public bodies, including municipalities, the obligation to have an accessible website has been in place for some time based on BITV 2.0. The mandatory website accessibility for municipalities is therefore even stricter and more established. projx has extensive experience in collaborating with public-sector clients.
4. Are there official examples of accessible websites?
Yes, many websites of public bodies (e.g., ministries) are good examples. There are also many pioneers internationally. We would be happy to show you suitable examples of accessible websites from various industries in a personal consultation.
5. How does the certification process for an accessible website work?
An official certification is often carried out by independent testing bodies that conduct a so-called BITV or WCAG test. During this process, the website is checked for conformance by experts, sometimes including people with disabilities. projx optimally prepares your website for this process.
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Take the Decisive Step Now
The digital future is accessible. Don't wait until the legal deadline expires and the pressure mounts. Act now and secure a decisive competitive advantage with projx. As your agency for accessible web design, we accompany you as a partner, competently and transparently, on the path to a website that truly reaches everyone. Contact us today for a free and non-binding initial consultation. Together, we will make your digital presence future-proof.
projx – Overcoming Digital Barriers. Unlocking Potential.
