Google Ads Strategien, Smart Bidding und Kampagnen-Optimierung für maximalen ROI.
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The Google Ads Update 2025 replaces the “Ad” tag with “Sponsored” and allows users to hide irrelevant ads. This requires advertisers to perform stricter quality control and ensure higher relevance to minimize wasted reach and increase traffic quality.
Learn how first-party data secures SEA success and creates independence from external platforms. This article highlights the importance of own customer data for effective campaigns and Smart Bidding.
A serious bug in Google Search Console is causing missing or incorrect data in performance reports. Google assures that this does not impact indexing or ranking. Measures and alternatives are presented.