GULP
B2B Leads for Staffing Companies
Paid Search with Performance Target Leads
In addition to strategic marketing consulting, we took over the operational management of the Paid Search campaigns (Google Ads and Microsoft Advertising) for the DACH region. In addition, we provide monthly competitive analyses for Paid and Organic Search as well as tracking setups and management reports.
Through many years of collaboration, we have developed a deep understanding of search behavior and the competitive situation in the area of freelancer placement and contracting. This knowledge enables efficient budget deployment in a highly competitive environment with international competitors.
we were able to increase leads (freelancer registration) by 29% with the same budget.
Within 4 years, the cost per lead was reduced by 85%.
Doubling of new users via paid search in 1 year.
Paid search with performance target leads
Control of campaigns in Google Ads and Microsoft Advertising for the DACH region.
Strategy
- Coverage of search queries via single keyword ad groups strategy
- Continuous testing (landing pages, topics, ads, bidding strategies)
- Monthly competitive analysis and derivation of recommendations for action
- Remarketing campaigns in the Google Display Network
Result
Through many years of collaboration, we have developed a deep understanding of search behavior and the competitive situation in the freelancing sector. This knowledge enables an efficient use of budgets and Paid Search campaigns deliver 35 - 40% of registrations. The cost per lead (freelancer registration) has been reduced by 85%. Last year leads increased by 29% compared to the previous year with the same budget.