pexels-akshar-dave-594233

Data4Life

Within 6 months we supported the concept and build of a brand new platform - data4life. The goal was to cover all keywords that quickly gained relevance in the wake of the Covid pandemic. Search terms such as "corona test", "corona numbers" and "corona symptoms" were among the most highly contested topics worldwide within a very short time.
Nevertheless, with intensive research and constant content optimization, we managed to position data4life in the top 3 of Google search results within a short period of time. 

18 month

we needed to achieve coverage of relevant generic healthcare topics.

6 month

to covering relevant topics related to Covid-19.

90 x

Traffic increase with a domain age of only 1 year.

SEO Wachstum-Strategie für Healthcare

Positioning in a complex and competitive environment.


Within 6 months, we supported the concept and development of a brand new platform - data4life. The goal was to cover all keywords that were rapidly gaining relevance in the wake of the Covid pandemic. Search terms such as "corona test", "corona numbers" and "corona symptoms" were among the most highly contested topics worldwide within a very short time.
Nevertheless, with intensive research and constant content optimization, we managed to position data4life in the top 3 of Google search results within a short period of time.

Data4Life Graph
Problem

Extremely strong competition. Market environment dominated by private and state-owned platforms, with good rankings and deep user trust

Solution
  • Strategy for organic rankings: 

    • Populate niche topics, 

    • Extremely good user signals 

    • Growth of the site

  • Internal SEO team building and academy 

  • Briefing & content creation together with internal D4L team

Result

Within one year: dominance in many relevant topics around Corona. And this with a domain that is only one year old. 90-fold increase in traffic.

Management Consultant for Marketing/Growth & Digital Transformation

Dorothee Seedorf

"The cooperation with projx was absolutely professional. A very high level of ambition, of the visibility set, was challenged in detail in all process steps and underpinned with valuable tips and further developments. Only through the close cooperation in technical SEO, as well as the content preparation, this visibility could be achieved in an extremely competitive and established environment. "

Dorothee Seedorf

Contact